1.Architectural Concepts Adolf Loos Ornament results in the undue obsolescence of everyday objects. The ornament is a sign of degeneracy. Loos alludes to the timeless qualities of architecture devoid of ornamentation. Focus on uses of space. Loos equates ornaments with “savagery”. The progress of culture is associated with the deletion of ornament from everyday objects. Eliminating wastefulness. The urge to ornament one’s self is the baby talk of painting. A blank canvas can be more. Buildings often composed of pure forms and justified by their economic practicality and utilitarian qualities. To not mask the true nature and beauty of materials by useless and indecent ornament. The true vocabulary of architecture lies in the materials themselves. The building should remain dumb on the outside and contrast austere facades with lavish interiors. Rural Studio “Architecture more than any other art form is a social art and must